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Digital Marketing

Websites im KI-Zeitalter optimieren (GEO Basics für mehr Reichweite & Zitationen)

2 generische Firmenlogos, einmal Dark Mode vs. normal auf hellem Grund zum Vergleich

Mediendesign

Brand Consistency im Dark Mode: Warum dein Logo ein technisches Update braucht

21. März 2026

Zielgruppensegemtierung im Marketing anhand einer Collage von Menschen im urbanene Stadtbild

Digital Marketing

Zielgruppensegmentierung: Beste Praktiken 2026 für dein Marketing-Konzept

8. März 2026

Digital Marketing

Websites im KI-Zeitalter optimieren (GEO Basics für mehr Reichweite & Zitationen)

5. Februar 2026

Google Rankingfaktoren Illustration, Hand bedient mit Zauberstab Google SERPs und klickt auf Position 1 obene´

Digital Marketing

Google Rankingfaktoren: Diese sind 2026 wirklich wichtig

24. November 2025

Illustration: Ein digitales, leuchtendes Schloss öffnet sich und sendet Lichtstrahlen mit Icons für Seh-, Hör- und Bedienhilfen über ein Website-Wireframe. Websites für ALLE öffnen. EAA & WZG 2025.

Websites

Barrierefreiheit von Websites: Anforderungen gem. EAA & WZG/BaFG seit Juni 2025

10. Juli 2025

Websites

Warum sich spezielles WordPress-Hosting für professionelle Projekte lohnt

31. Mai 2025

Cookie Consent Tipps für KMU, Zeichnung: angebissener Cookie und Interface mit Button OK

Websites

Consent Management für KMU: Wann braucht man einen Cookie Banner (und wann nicht)?

3. April 2025

Google Business Optimierung für lokale Unternehmen, Illustration im Flat Style links lokales Businss, rechts Smartphone mit Location Pin

Digital Marketing

Google Business optimieren: So wirst du lokal besser gefunden

23. März 2025

WordPress Wartung in Form von Baustellen-Männchen die auf einem Computerchip stehen und Wartungsarbeiten vornehmen

Websites

WordPress Wartung: Darum sind Updates & Backups wichtig

20. Februar 2025

Vintage Digitale Werbung als Illustration, 2 Personen mit Röhrenmonitor als Kopf diskutieren miteinander

Digital Marketing

4 Vorteile von Online-Werbung gegenüber klassischen Werbeformen

12. Januar 2025

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